Did I mention who the members of the Blu-Ray Disc Association were? Oh I didn't? Let me tell you. The prestigious membership includes Sony (creators of the Blu-Ray disc technology), Apple, Dell, HP, Hitachi, LG Electronics, Mitsubishi, Panasonic, Pioneer, Philips, Samsung, Sharp, TDK, Thomson, 20th Century Fox and Disney. The companies are all on the board of directors. Certainly, it's not a loaded survey, not by a long shot.

The problem with this story is that they don't release the survey itself, they don't release the margin of error (was there one?) or any details about the survey itself. It certainly makes one question the legitimacy of the entire survey.

Toshiba has some decent players on its side including Paramount and Warner Brothers (quite a large player in its own right), and then there's Microsoft. Microsoft has entered into an extraordinarily close alliance with Toshiba and Bill Gates has gone so far as to say that Toshiba's HD-DVD will show up in Xbox 360 at some point although Microsoft has said it won't be in the first release of the game.

Many groups, organizations, and companies commission surveys all the time. Often times, the surveys come out with results desired by the organization, at least the ones you hear about do. If they don't, then they generally don't see the light of day. This survey would seem to be nothing more than a bogus sales tool in an attempt to lend legitimacy to their claims of superiority. If it's a better product, that's fine. The Blu-Ray does have some great points because of its higher capacity. Just don't give us, the consumers, this load of bull in an attempt to prove it. We know better, we deserve to be treated better and at the very least, we deserve better lip service this.